In a recent video, Mat Piscatella from Circana, a leading tracker of video game software and hardware sales in the United States, expressed his unwavering confidence that the upcoming Nintendo Switch 2 will rejuvenate the gaming market upon its launch later this year. Piscatella also shared his insights on how both the highly anticipated Grand Theft Auto 6 and the Nintendo Switch 2 could impact the marketplace in the U.S.:
“If those two things do happen this year, and they do meet the expectations going into this year, I think you’re looking at low to mid single digit percentage growth in overall market spending on video game products. Now that doesn’t sound like a lot, but it would result in record spending on the consumer side. It would get the industry back to growth over that 2021 peak that we’d previously seen. And most importantly, I think, and a little bit of a thing not a lot of folks may be thinking about, is it gets investment flowing back into the game space.”