Apex is a racing simulation game for Xbox where players create and customize their own sports cars. Starting with a modest garage, players aim to establish their brand by racing against renowned vehicles. Success in competitions enhances brand reputation, leading to the opportunity to expand production, sell cars, and design new models, thus creating a continuous cycle of growth and innovation.
Get ready to bury the world’s most renowned cars when you race against them with your own brand of sports car. Start off with a small garage, create the ultimate driving machine and go into business as the up and coming sports car manufacturer. Your goal is to build up a reputation for your brand by racing your cars against real sports cars. The more races you win, the more pedigree your brand will receive. If you consistently win the races, you are put to the challenge to start a production line, sell your cars, design new ones, and continue the cycle.